Passel Estate
When Wendy and Barry Stimpson happened upon a picturesque vineyard in Margaret River, they made the most emotional and rewarding purchase of their lives. Surrounded by natural bushland and home to a colony of native possums, this site provided the impetus for this wine-loving couple to establish their own wine-label and tasting room.
We worked with the Stimpson’s to establish every facet of their brand, from naming, through to identity, packaging, print materials and digital. At the heart of this brand is an intricate illustration of Mother Nature, referencing the region’s iconic landscape and unique flora and fauna. Supporting this illustration is a classic typeface and a muted colour palate. We applied the identity across a suite of touch-points, from wine labels to signage at their cellar door.
Website Development: Visual Intent | Studio Photography: Foliolio | Illustration: Malcolm Lindsay