Passel Estate

  • Naming
  • Brand Identity
  • Packaging
  • Printed Materials
  • Website

When Wendy and Barry Stimpson happened upon a picturesque vineyard in Margaret River, they made the most emotional and rewarding purchase of their lives. Surrounded by natural bushland and home to a colony of native possums, this site provided the impetus for this wine-loving couple to establish their own wine-label and tasting room.

We worked with the Stimpson’s to establish every facet of their brand, from naming, through to identity, packaging, print materials and digital. At the heart of this brand is an intricate illustration of Mother Nature, referencing the region’s iconic landscape and unique flora and fauna. Supporting this illustration is a classic typeface and a muted colour palate. We applied the identity across a suite of touch-points, from wine labels to signage at their cellar door.

Website Development: Visual Intent | Studio Photography: Foliolio | Illustration: Malcolm Lindsay

www.passelestate.com

When Wendy and Barry Stimpson happened upon a picturesque vineyard in Margaret River, they made the most emotional and rewarding purchase of their lives. We worked with the Stimpson’s to establish every facet of their brand, from naming, through to identity, packaging, print materials and digital.

From brainstorming the initial concept ideas with us at the very start of our journey, to designing the perfect label to represent our values, and his unwavering commitment and attention to detail in implementing and developing the brand consistently across all areas of our business, Brett is exceptional We are grateful and delighted to have him on the team and could not be happier with the results.

Wendy Stimpson, Owner