Snake + Herring

  • Brand Identity
  • Printed Materials
  • Packaging
  • POS
  • Signage
  • Content Creation
  • Website
  • Copywriting

When you have a really good nickname, you should milk it for all it’s worth. If that means joining forces with your other equally well-nicknamed mate and building an entire branding strategy around it for your new business, then so be it. And that’s what happened when Tony and Redmond (Snake and Herring respectively) launched their innovative wine venture back in 2011.

With a name like Snake + Herring, the guys required a strong, unique narrative that expressed their individuality and also described their brand story. The wine label features an illustration capturing the winemakers in a grape balloon being lead through the landscape by - you guessed it - a snake and a herring. The labels are finished with a number of printed embellishments that reflect the premium nature of this damn good wine.

Original label design completed as Senior Designer at braincells.

Website Development: Nathan Shanahan | Studio Photography: Foliolio | Illustration: Malcolm Lindsay

Finalist: QANTM CREATE Desktop Awards 2012

www.snakeandherring.com.au

With a name like Snake + Herring, the guys required a strong, unique narrative that expressed their individuality and also described their brand story. We developed a unique identity and wine package that sets Snake & Herring apart from the pack.

The process we went through with Braincells and Brett was very satisfying and successful. Our brand would not have had the success it has had to date, without the creative genius Brett directed. The style Brett developed worked very well with the creative juices we had flowing, and he tapped into these with ease.

Redmond Sweeney, Business owner