100 Cups by Fiori Branding

100 Cups by Fiori

  • Brand Identity
  • Printed Materials
  • Signage

100 Cups is a high-energy cafe, eatery, bar and coffee training school located on St Georges Terrace in the heart of the Perth business district. Owned and run by local coffee aficionados Fiori, the venue is designed to keep workers buzzed from morning to night, from coffee catch-ups to cocktail wind-downs.

Hospitality specialists, Mata Design Studio have overhauled the old Greenhouse Restaurant with a punchy colour palette, timber joinery and art deco-inspired lighting to give the venue a new, industrial lease on life. TwofromTwo worked closely with Mata to create an identity that fits seamlessly with the interior.

The minimal, type driven graphic language, geometric pattern and brand language present a fresh face for Fiori appealing to a younger, more savvy generation of coffee drinkers. A terracotta landmark amongst a jungle of office buildings, 100 Cups is destined to become the go to provider of top-notch caffeine for many Perth suits.

Interior Design: Mata Design | Construction: Deco Construction | Photography: D-Max Photography

100 Cups is a high-energy cafe, eatery, bar and coffee training school located on St Georges Terrace in the heart of the Perth business district. Owned and run by local coffee aficionados Fiori, the venue is designed to keep workers buzzed from morning to night, from coffee catch-ups to cocktail wind-downs.