OMG

  • Naming
  • Brand Identity
  • Printed Materials
  • Signage
  • Way-finding Signage

A busy supermarket serving fresh food, essentials and convenient meal options to the residents of Campus Perth and nearby Northbridge locals. OMG stocks fresh locally sourced produce alongside authentic Asian staples so that loyal customers can stuff their pantry...or their stomach.

Leaning heavily on high-energy typography, bold neon colour and playful language, the OMG identity is eye-catching and light-hearted. The bold logotype echoes signage found in busy inner city eateries is paired with a simple, monoline illustration of a smiling shopping bag. Regardless of the time of day, whether you’re buying a high-quality pre-made meal or a quick snack, you’ll always leave with a smile on your face.

A busy supermarket serving fresh food, essentials and convenient meal options to the residents of Campus Perth and nearby Northbridge locals. OMG stocks fresh locally sourced produce alongside authentic Asian staples so that loyal customers can stuff their pantry...or their stomach.