Juniper
Juniper are one of the original Margaret River vineyards, who despite decades of exceptional wine, have very much remained “the winemaker’s winery”. In recent years, stewardship of this much-loved brand was handed over to the next generation of the Hill family.
When the Juniper team approached us, they were seeking to reposition and strengthen the Juniper brand in preparation for the decades ahead.
We worked with the team to reconcile and reconfigure the architecture of their offering, consolidating tiers and making sense of the brand story and wine making philosophy. We then set about establishing a new look and feel that paid respect to the rich history of the winery, whilst pushing them into new territory.