MYCRO
MYCRO is a specialty urban farm that produces high-quality mushrooms, mushroom extracts, powders and other culinary products from a warehouse in Osborne Park Western Australia. George approached TwofromTwo in 2023, to give his products a unique style and a system that could grow as his business grows.
The brand identity has been designed so that it can grow in wild and wonderful ways (just like a mushroom). Multiple logotypes have been developed that range from the super clean to the blobby and lumpy, spiky and scary. These then sit against a background of earthy colours, photography and bold typography. The combination of these elements makes for a style that is simple but immediately recognisable at the market or on the supermarket shelf. A mad good identity for mad good mushrooms.