Willetton Tigers
Willetton Basketball Association is one of the largest (by membership) basketball clubs in Western Australia, with a strong domestic competition for juniors, adults and veterans. Willetton Basketball Association has a history of success at all levels and has recently undergone a changing of the guard in their board and leadership. TwofromTwo were tasked with creating a new brand identity that carried forward club's proud history, whilst setting it up for future success. As a central part of the community, the association wanted the brand to represent their core values of inclusivity, fairness, passion and innovation.
We started by redrawing the tiger with an expression that removed the aggression and felt more confident and proud. The distinctive colours and overall 'sporty' style was retained but the brand language, playful graphics and club touchpoints were all updated to feel more modern and inspiring. Where in the past only officials were seen wearing club polos, new releases of merchandise are now selling out amongst younger demographics.