Lucy Luu
Lucy Luu is a fast paced Asian Eatery and Bar on the main strip in Mount Hawthorn, WA. Working with interior design studio Mata Design, it was our job to make the space feel authentic, like you'd stepped out of the real world and into Lucy's world - a mish mash, junk shop of fun eclectic culture, pop references, mismatched bric-a-brac and clashing colours.
The brand style is unpolished with clashing typefaces, naive handdrawn and crafted elements, neon colours, gritty textures and quirky tongue in cheek language. This kit of elements is applied to the space through paste up posters, neon lightboxes, a vibrant pink window film (that makes the bar glow) and the focal point of the space, a mural that is painted over a clutter of hanging pictures, paintings and collectibles. It is graphic overload that matches the high intensity mood and hectic energy of the space.