Sammy’s

  • Brand Identity
  • Printed Materials
  • Packaging
  • Uniforms
  • Signage

It’s impossible to walk past Sammy’s without emerging with something delicious in your hand and a smile on your face. Serving toasted sandwiches made with simple, high quality ingredients and great coffee, the team at Sammy’s do simple exceptionally well. We approached the branding from a similarly uncomplicated perspective. A bold blue, some memorable type and a friendly logo are applied effortlessly across various touch points, from the shop fit out, to the take-away cups.

It’s impossible to walk past Sammy’s without emerging with something delicious in your hand and a smile on your face. Serving toasted sandwiches made with simple, high quality ingredients and great coffee, the team at Sammy’s do simple exceptionally well. We designed a simple identity to suit.